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Articles tagged «LTV & retention»
Top 10 marketing personalization mechanics that grow LTV
Ten reproducible personalization mechanics — from a chatbot that knows the browsing history to in-store personalization driven by online data — each with a step-by-step setup and the metric it moves.
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How to build a “Repeat last order” mechanic for e-grocery, foodtech and FMCG apps
Five placements for a repeat-order control — home screen, catalogue menu, bottom sheet, floating button and order history — with the pros, cons, targeting and the Last Purchase strategy behind each.
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How in-app and push communications increase conversion in eCommerce
Push brings the user back, in-app converts them once they are inside. How the two formats complement each other, why in-app is still underused and how to launch a first scenario.
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How to Grow Repeat Sales: 7 Plays from CRM and Onsite Personalization
Seven plays for growing repeat sales — trigger sequences, churn prediction, barrier analysis, frequency, real-time landing pages and cascading communications — each with the numbers it delivered.
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Customers for Life: How Do You Grow Repeat Sales?
A short primer on repeat sales: segmenting the base you already paid for, messages that drive a purchase instead of a spam complaint, and the website as a retention channel.
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8 growth mechanics for a mobile app that boost engagement and conversion
Surveys, product finders, mini-games, missions, recommendation widgets, personal promos, stories and onboarding — eight in-app mechanics that grow revenue without burning margin on discounts.
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Gravity AI predictive ML models: how to retain active users effectively
How churn prediction models are built and validated, five retention mechanics they unlock, and how to check with an A/B test that retention costs less than the profit it saves.
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