Capabilities
Insightful analytics
and transparent reporting
Real-time tracking of your campaign’s performance, additional revenues earned, and personalization ROI, using insightful and transparent Gravity dashboards
Control your campaign incremental performance and statistical significance
Control your campaign incremental performance and statistical significance
With Gravity’s advanced capabilities, you can assess your campaign performance in real-time, using multiple and custom key metrics to gauge success.
Gain valuable insight into the incremental uplift of your campaigns compared to the control group or between multiple variations. Our transparent reporting allows you to track the revenue generated from personalization at any given moment, providing a clear understanding of the impact your efforts are making.
The Gravity AB-Testing engine utilizes statistical models to intelligently distribute users among variations, continuously monitoring campaign metrics and incremental uplifts in real time. It calculates statistical significance ensuring that the results are reliable and actionable. Additionally, the engine predicts the probability that your campaign will maintain its performance over time, allowing you to make data-driven decisions and optimize your strategies for sustained success.
Track primary metrics as well as multiple secondary metrics simultaneously
Track primary metrics as well as multiple secondary metrics simultaneously
Gain deeper insights into campaign performance by setting up multiple secondary metrics (i.e., average order value, revenue per user, add-to-cart rate, etc.) alongside the primary metric (i.e., purchase amount/rate) in AB-testing.
While the primary metric helps determine the overall winner in terms of a specific aspect, the secondary metrics allow you to assess the broader impact of an experience across various key performance indicators.
Having a multifaceted picture of experience impact is crucial, as the same experience might boost one metric (e.g., conversion rate) while negatively affecting another (e.g., average order value). By analysing controversial situations, you can make sophisticated decisions about scaling experiences and find the optimal balance between different performance metrics.
Analyze data based on standard as well as custom metrics
Analyze data based on standard as well as custom metrics
Analyze your campaign performance using any customized metrics most relevant to your type of business.
Key metrics to assess AB-test results usually include revenue per user, add-to-cart rate, purchases number / conversion rate, average order value. Beyond that, incortporate any r custom metrics, that align with your business goals, into your Gravity AB-testing dashboard.
This allows you to gain a comprehensive understanding of your campagin performance. These custom metrics could include click through rates (CTR) for specific page areas, add-to-Wishlist rates, usage statistics for search features, category filtering data, and much more, allowing you to get the full picture.
Gain insights for advanced personalization by tracking an experience’s performance in the breakdown of audiences
Gain insights for advanced personalization by tracking an experience’s performance in the breakdown of audiences
Go beyond the ordinary AB-testing and make your AB-tests a ground for sophisticated data-driven personalization! In Gravity Field dashboards, you can analyze AB-test metrics not only for the entire traffic that interacted with a specific experience, but also for individual audiences separately.
This level of granularity enables you to uncover fascinating insights. For instance, you may find that the same experience may increase revenue for new users while reducing it for returning users, or boost average order value for women having the opposite effect for men. You may discover that the conversion rates for B2C customers decline while B2B customers experience a skyrocket in conversion rates. This is a valuable source of insights for building personalized experiences that resonate with each audience segment, delivering tailored and unexpected outcomes.
Moreover, our Gravity Predictive Targeting engine can handle this process automatically in the background of any campaign. This means you get personalization insights from your AB-tests at scale, without the need for manual analysis. Embrace the power of data-driven personalization and let Gravity Field elevate your marketing strategies to new heights, creating remarkable customer experiences and driving remarkable results.
Learn more about predictive targeting
Other opportunities to grow your business
Campaign templates
Minimize Time-to-Market and efforts to implement your campaigns by using Gravity zero-code / low-code tools and our ready-to-use template library. Launch campaigns in just a few clicks by a business user, or engage with your developers to customize code if needed.
Predictive targeting
Maximize your revenues, conversion rates, and average order values in one click: get accurate predictions from the Gravity AI engine about the impact of your campaign on key metrics, and target only the most relevant variations for each audience.
Client and Server-side implementation
Enjoy the benefits of a hybrid implementation: launch personalized campaigns on a server or in a browser depending on your business goals or technical requirements.
CMS/Web platform agnostic
Use Gravity Field with any SPA frameworks and integrate it with any of your tech stack solutions using the open API - such as CMS, DMP, CDP, eCommerce platforms, Marketing Automation, Tag Management, or Analytics solutions.
Offline and CRM data enrichment
Combine all the available data about your customers into a unified platform to maximize the personalization impact: import customer data from any sources, whether online or offline, and seamlessly create intricate segmentation rules to precisely categorize users based on their unique characteristics and behaviours. Elevate the predictive targeting capabilities by leveraging the comprehensive customer insights stored in the centralized platform.
