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Articles tagged «A/B testing»
How to grow faster than the market: a guide for eCommerce teams
Three maturity levels of an experimentation culture, five principles without which an A/B test is pointless, and the five barriers that stall experiments in real teams — with what to do about each.
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How to build personalization in practice: approaches, stages and recipes
Segmentation, recommendation strategies, A/B testing and analytics — the four stages of personalization walked through end to end on the example of a DIY and home goods retailer.
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RecSys Studio: run your own recommendation algorithms — and prove them on revenue
RecSys Studio in Gravity Field: connect your own recommendation algorithms (BYOA) — your model picks the products, the platform handles delivery, the A/B test and the revenue impact.
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9 UX personalisation mechanics for fashion eCommerce that grow revenue
Scarcity signals, social proof, personal triggers, navigation, search, onboarding, checkout, exit intent and first-purchase incentives — nine mechanics you can launch without a development team.
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How to Grow Repeat Sales: 7 Plays from CRM and Onsite Personalization
Seven plays for growing repeat sales — trigger sequences, churn prediction, barrier analysis, frequency, real-time landing pages and cascading communications — each with the numbers it delivered.
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How to Get More Out of Your Ad Budget
Five levers that make paid traffic pay off — without raising the budget: the first 10 seconds, purchase barriers, returning users, recommendations and A/B testing.
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How to run A/B tests
A step-by-step guide to designing an A/B test whose results you can actually trust: goal, hypothesis, one variable, sample size, traffic split and segment-level analysis.
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Personalizing products, prices and customer experience
Key takeaways from the personalization track at DigitalVoice Online Conf: what worked for OMA.BY, Beeline and METRO — and what did not.
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Top personalization mistakes. Part 1
The most common mistakes companies make with personalization — and what to do about each of them, with real numbers from client tests.
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How to Build an Effective Personalization and CRO Team
The key roles in an effective personalization team, based on Gravity Field's experience running CRO and personalization projects.
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