Hyper-personalization platform for maximizing revenues and conversion rates

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Dashboard

A/B testing

Segmentation

Recommendation analytics

Campaign management

Affinity profile

Targeting

Product recommendations

Tasks you can solve

Conversion optimization
and revenue growth

Adapt the path to purchase for every customer. Grow average order value and revenue with product recommendations. Pick the algorithms that match your business goals

Merchandising logic control

Fine-tune product recommendations based on product attributes. Promote high-margin items, items on promotion or new collections

User engagement

Personalize banners, content, promo zones and visual elements to match user interests

Fast hypothesis testing

Use low-code tools and a library of ready-made templates. Gravity Field lets you build campaigns without developers

Free · no strings attached · 5 days

We find where your store leaks revenue

We walk your customer journey — from homepage to checkout — and find the mechanics that lift conversion and average order value. A rollout plan with benchmarks in 5 business days.

Get a free audit Report + a 60-minute review with an expert

What you get

PDF report with 20–40 findings

Prioritized growth plan

60-minute review with an expert

Platform capabilities

CDP and segmentation

Unify and deduplicate data from every source: website, app, POS, ad accounts

Product recommendations

Choose ready-made algorithms and combine them for a better result. Recommendations that match user needs at every step of the path to purchase

Content personalization

Adapt any element to individual user preferences — promo and discount banners, stories, social proof and navigation elements

A/B testing: manual and autopilot

Compare several variants in an A/B test, or use the ML autopilot that automatically routes more traffic to the winning variant.

Analytics and dashboards

Track campaign performance in real time. Analyze individual recommendation widgets and the overall ROI of personalization.

Data: import and export

Import user segments and transactions. Set up raw data streaming and export A/B test and audience data

Predictive models

Gravity AI predicts purchase probability, order value, churn probability and the optimal offer

Catalog personalization

Personalize product listings using a combination of ML algorithms and powerful merchandising rules

Customer experience

How a leading telecom operator promoted its ecosystem products with personalisation

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How MediaMarkt increased ARPU by 14%

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How Sephora increased ROI sixfold with personalization

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How fashion brand GJ lifted conversion by 33% and revenue by 7% with personalization

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How fashion brand ECCO grew personalization-driven revenue from 3.32% to 11.03%

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METRO private label 2.0: how to grow own-brand sales by 4% and more — a step-by-step guide for e-commerce

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How Kazakhstan’s largest marketplace Kaspi.kz lifted conversion by 19.4% in three months with personalization

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View all

Unique advantages

Hybrid integration
A/B tests you can read
Omnichannel
Personalization best practices
Ready-made campaigns and templates
Speed to launch
Partner ecosystem
Platform compatibility

Hybrid integration

Use hybrid integration: run personalized campaigns with either server-side or client-side integration.

A/B tests you can read

A/B tests that are intuitive for a business user and answer one question — how likely is it that one variant is better than another.

Omnichannel

Personalize and experiment across every channel: from websites and mobile apps to in-store kiosks and call centers, creating a seamless omnichannel experience.

Personalization best practices

Proven strategies from global personalization leaders. Draw on our extensive experience and get access to our case library.

Ready-made campaigns and templates

Campaign mechanics, design templates and product recommendations built to streamline your campaign launch workflow.

Speed to launch

Minimize time-to-market with low-code tools and a library of ready-made templates. Launch campaigns with business users alone.

Partner ecosystem

Get more out of your product growth program with the consulting and technology partners in our growing ecosystem.

Platform compatibility

Use Gravity Field with any framework and integrate with any technology stack — from CMS, DMP and CDP to marketing automation, tag managers and analytics software.