Gravity Field
Hyper-personalization platform for maximizing revenues and conversion rates
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Gravity Field is the world’s first unique technology platform for personalization and user experience optimization throughout any interaction channel
Build the perfect customer journey
Users get to utilize a combination of cutting-edge AI algorithms and access to the vast reservoir of global expertise offered by our team of personalization specialists. Our adept professionals are readily available to deliver the best advice, product recommendations, enticing offers, and content. The user experience is finely tailored to cater to each individual’s preferences at every stage of their journey
Achieve much more with minimal effort:
- Accelerate your time-to-market and swiftly transform ideas into actionable executions within hours, rather than weeks,
- Zero dependence on development teams or vendors,
- Manage and optimize your omnichannel customer’s journey effortlessly and steadily, within the single platform
Dozens of eCommerce market leaders run the world’s best-in-class personalization with Gravity Field
Our platform allows for responsive experimentation with the experiences of digital customers, fulfilling our commitment to creating truly personalized, optimized, and consistently seamless interactions across all channels
Major players from
various industries
Eldorado
Citilink
Beeline
Otkritye
MTS
VTB
21vek.by
TECHNOPARK
re:Store
Samsung
Oma
Askona
Leroy Merlin
Lazurit
Metro
Perekrestok Vprok
SimpleWine
TSUM
Gloria Jeans
Xiaomi
Platform modules
Audience management
Leverage the full potential of your omnichannel data to swiftly identify real-time audiences and engage with them at a heightened level of granularity.
Effortlessly gather data about your users from various sources and conduct real-time audience analysis.
Embrace the transformative magic of our Predictive Targeting engine, propelling your organization towards data-driven hyper-personalization like never before.
Content personalization
Deliver a highly personalized experience to your users across all touchpoints, be it mobile apps, websites, direct marketing campaigns, or even “phygital” interactions in the offline world.
Take advantage of the flexibility to experiment and optimize content and user interface “look & feel” dynamically. Effortlessly adapt entire pages and screens in real-time as soon as a user enters, ensuring that only the most pertinent content is offered in all your customer interactions.
Product recommendations
Achieve unparalleled accuracy in predicting the interests, actions, and purchase behavior of your users through utilization of our cutting-edge and powerful Machine Learning algorithms.
Tailor your product listing pages with precision, effectively manage product bundles, and craft highly targeted product recommendations for every individual user at every stage of their journey, across all communication channels.
Triggered communications
Manage and personalize your real-time messaging in apps, websites, or outbound marketing campaigns to achieve an unparalleled level of efficiency and engagement.
Exercise precise control and management over triggering and targeting rules of your campaigns, allowing you to experiment seamlessly at scale with the support of our extensive ready-to-use template library.
Deliver highly relevant content to each user at the optimal moment, ensuring a tailored and impactful experience for every individual.
AB-Testing and Optimization
Accelerate the Time-to-Market of your user experience across any channel, and swiftly scale successful initiatives.
Unlock the magic of cutting-edge Machine Learning algorithms to maximize the impact of your experiments in real-time, enabling true data-driven personalization.
Optimize your holistic customer journey by ensuring a seamless and consistent experience, while focusing on enhancing the entire journey, rather than only individual user interface elements.
Sponsored product monetization
Monetize placements in your mobile app or websites by your vendors, suppliers, and merchants.
Refine the sponsored products merchandising logic, placement fees and deliver transparent real-time analytics.
Thanks to the Gravity team expertise, we could implement personalized product recommendations in a really agile fashion. The platform allows for personalization not just the product recommendations itself, but also the recommendation strategy - specifically, which recommendation algorithm or merchandising rule should be applied to which user. For instance, at a Product Detail Page, for bargain-hunters the engine would offer a Promo offer recommendations widget rather than Similar products, as offered to other users.
Artemy Shaidenko
Chief Product Officer, Web, Vprok
Gravity Field Team
Capabilities
Campaign templates
Minimize Time-to-Market and efforts to implement your campaigns by using Gravity zero-code / low-code tools and our ready-to-use template library. Launch campaigns in just a few clicks by a business user, or engage with your developers to customize code if needed.
Predictive targeting
Maximize your revenues, conversion rates, and average order values in one click: get accurate predictions from the Gravity AI engine about the impact of your campaign on key metrics, and target only the most relevant variations for each audience.
Client and Server-side implementation
Enjoy the benefits of a hybrid implementation: launch personalized campaigns on a server or in a browser depending on your business goals or technical requirements.
CMS/Web platform agnostic
Use Gravity Field with any SPA frameworks and integrate it with any of your tech stack solutions using the open API - such as CMS, DMP, CDP, eCommerce platforms, Marketing Automation, Tag Management, or Analytics solutions.
Offline and CRM data enrichment
Combine all the available data about your customers into a unified platform to maximize the personalization impact: import customer data from any sources, whether online or offline, and seamlessly create intricate segmentation rules to precisely categorize users based on their unique characteristics and behaviours. Elevate the predictive targeting capabilities by leveraging the comprehensive customer insights stored in the centralized platform.
Analytics and reporting
Acquire the most accurate and comprehensive data concerning your campaign results through transparent and user-friendly dashboards. Benefit from automated incremental uplifts and statistical significant calculations, enabling you to confidently assess the impact of your initiatives. Analyze AB-test results based on a wide range of standard or custom metrics, while effortlessly segmenting the data to any desired audiences.
Campaign templates
Minimize Time-to-Market and efforts to implement your campaigns by using Gravity zero-code / low-code tools and our ready-to-use template library. Launch campaigns in just a few clicks by a business user, or engage with your developers to customize code if needed.
Predictive targeting
Maximize your revenues, conversion rates, and average order values in one click: get accurate predictions from the Gravity AI engine about the impact of your campaign on key metrics, and target only the most relevant variations for each audience.
Client and Server-side implementation
Enjoy the benefits of a hybrid implementation: launch personalized campaigns on a server or in a browser depending on your business goals or technical requirements.
CMS/Web platform agnostic
Use Gravity Field with any SPA frameworks and integrate it with any of your tech stack solutions using the open API - such as CMS, DMP, CDP, eCommerce platforms, Marketing Automation, Tag Management, or Analytics solutions.
Offline and CRM data enrichment
Combine all the available data about your customers into a unified platform to maximize the personalization impact: import customer data from any sources, whether online or offline, and seamlessly create intricate segmentation rules to precisely categorize users based on their unique characteristics and behaviours. Elevate the predictive targeting capabilities by leveraging the comprehensive customer insights stored in the centralized platform.
Analytics and reporting
Acquire the most accurate and comprehensive data concerning your campaign results through transparent and user-friendly dashboards. Benefit from automated incremental uplifts and statistical significant calculations, enabling you to confidently assess the impact of your initiatives. Analyze AB-test results based on a wide range of standard or custom metrics, while effortlessly segmenting the data to any desired audiences.
Apparently, in the 2020s you can hardly attract a customer by ordinary and basic product recommendations. What is vital now, is the holistic and personalized approach to each audience or ‘Persona’ as well as the agility in implementing that approach.
I am confident that this was totally achieved by the harmonious work of the artificial intelligence of Gravity Field algorithms as well as the “natural” intelligence of our team.
Alexander Dedov
Chief Marketing Officer, Citilink
Unique Advantages
Personalization best practices
Benefit from the experience of the world’s market leaders: we are happy to share successful personalization cases and the best practices that have yielded outstanding results for companies similar to yours, across various industries worldwide.
Leverage this knowledge to enhance your personalization efforts, tailor customer experiences, and achieve remarkable business growth.
Time-to-Market
Accelerate the growth trajectory of your online business to a heightened level: forget about any limitations of depending on your IT team and vendors and reduce the time from concept to execution of your experiments.
New generation ML algorithms
Utilize the world’s cutting-edge Data Science technologies, such as user behavior-based algorithms, deep learning, dynamic allocation, merchandising rules fine-tuning, and placements monetization, to deliver smart and human-like product recommendations to each user and improve your key performance metrics.
AI optimization
Harness the power of cutting-edge machine learning algorithms to build a genuinely data-driven deep personalization strategy: allow self-learning algorithms to optimize your campaigns and user experiences in real-time, continuously fine-tuning and adapting based on the latest data insights and enabling their predictive capabilities to provide insight into your campaigns impact on key target audiences.
Open architecture
Unlock the endless opportunities for your personalization by importing and exporting any kind of data and integrating Gravity Field to any digital device and channel.
Enterprise Platform
Utilize the platform advantages such as access level management, transparent reporting, full compliance with global security standards and personal data protection for large companies.
Evidence-based methodology
Experience of international companies and project approach to improve the effectiveness of personalization
Personalization best practices
Benefit from the experience of the world’s market leaders: we are happy to share successful personalization cases and the best practices that have yielded outstanding results for companies similar to yours, across various industries worldwide.
Leverage this knowledge to enhance your personalization efforts, tailor customer experiences, and achieve remarkable business growth.
Time-to-Market
Accelerate the growth trajectory of your online business to a heightened level: forget about any limitations of depending on your IT team and vendors and reduce the time from concept to execution of your experiments.
New generation ML algorithms
Utilize the world’s cutting-edge Data Science technologies, such as user behavior-based algorithms, deep learning, dynamic allocation, merchandising rules fine-tuning, and placements monetization, to deliver smart and human-like product recommendations to each user and improve your key performance metrics.
AI optimization
Harness the power of cutting-edge machine learning algorithms to build a genuinely data-driven deep personalization strategy: allow self-learning algorithms to optimize your campaigns and user experiences in real-time, continuously fine-tuning and adapting based on the latest data insights and enabling their predictive capabilities to provide insight into your campaigns impact on key target audiences.
Open architecture
Unlock the endless opportunities for your personalization by importing and exporting any kind of data and integrating Gravity Field to any digital device and channel.
Enterprise Platform
Utilize the platform advantages such as access level management, transparent reporting, full compliance with global security standards and personal data protection for large companies.
Evidence-based methodology
Experience of international companies and project approach to improve the effectiveness of personalization
Ilya Gurkov
E-Commerce Director, Oma.by
The main goal for our company is to allow our customers to find and purchase whatever they need for constructing or decorating their homes in one store. It is an incredibly challenging job, but with the help of Gravity Field, I believe we managed to make the buying journey for our customers as simple and fast as it could be.
- Machine Learning-based Recommendation
algorithms offer the most relevant products for each customer - Dynamic Allocation
supports navigation across product categories - Predictive Targeting
saves lots of time and money while experimenting with hypotheses.