One landing page for every ad
Traffic from different campaigns, groups and creatives lands on the same screen. The user sees no continuation of the ad message and loses interest faster.
ADVERTISING PERSONALIZATION
Your site keeps the promise your ad made — driven by UTM tags
Content, banners, messages and product recommendations adapt to the ad campaign, ad group and creative. Higher conversion on paid traffic, lower CAC, better ROAS.
Performance
Yandex Direct
VK Ads
Retargeting
utm → onsite personalization
LIVE
Click from an ad
sourceyandex_direct
campaignsummer_sale
adgroupsneakers_hi
creativediscount_20
↓ personal scenario ↓
PERSONAL BANNER
The sneakers you saw are waiting — 20% off
matched to the creative
Category from the ad · sneakers
Full: products
what the business gets
More results from traffic you have already paid for
+73%
to conversion to purchase from the ad channel
−48%
in the share of advertising spend (ACoS)
−44%
in customer acquisition cost (CAC)
* figures come from client projects on advertising traffic personalization.
why it matters
The ad promises one thing, and the site greets everyone the same way
Gravity Field connects the ad click to the on-site experience, so the user sees a continuation of the same offer, interest and creative.
ROAS drops after the click
Teams optimize bids and creatives but lose the effect on the site: banners, promo blocks and messages ignore where the traffic came from.
A hypothesis cannot be tested quickly
Changing the journey for an ad segment usually means filing development tickets. In Gravity Field, scenarios are configured in a visual editor.
how it works
From a UTM tag to a personal user journey
01
We read UTM tags and the advertising context
The platform identifies the source, campaign, ad group, creative and other parameters of the visit.
utm_sourceutm_campaignutm_content
02
We create an advertising segment automatically
The segment persists between sessions, so personalization keeps working after the first click from the ad.
campaigngroupcreative
03
We change content, banners and messages
The user sees a continuation of the ad offer: relevant blocks, promos, pop-ups, social proof and on-site scenarios.
dynamic contentbannerspop-ups
04
In Full we add product recommendations
Using your product feed, the platform shows products and collections that match the ad source and creative.
product feedML recommendationsproduct campaigns
05
We compare the personalized scenario against the standard one
Analytics shows performance by advertising segment: conversion, revenue, CAC, ROAS and the contribution of personalization.
A/BconversionROAS
two versions
Choose the depth your advertising task needs
Lite
without a product feedFor teams that need to adapt site content, banners and scenarios to advertising segments quickly.
Automatic UTM segmentation: campaign, ad group, creative
Dynamic content for advertising segments
Personalized banners and promo blocks
Targeting by source and platform: Yandex Direct, VK Ads, Sape and others
The advertising segment persists between sessions
End-to-end personalization of the journey after the ad click
Visual editor for content and scenarios
Performance analytics by advertising segment
Conversion of the personalized scenario compared with the standard one
Onsite PersonalizationAudience Segmentation
Full
with a product feedFor e-commerce and retail, where the ad creative should lead not only to relevant content but to relevant products.
Everything in Lite
Personalized product recommendations matched to the ad source
Product advertising campaigns driven by your product feed
Work with the feed, attributes, availability and merchandising rules
Product selection matched to campaign, ad group, creative and user interest
Analytics on how product recommendations contribute to conversion and revenue
Onsite PersonalizationAudience SegmentationProduct RecommendationsProduct Feed
which advertising it fits
Works with any advertising that carries UTM tags
Built for marketing directors, heads of performance and agencies who want more return from paid traffic after the click.
Performance advertising
Yandex Direct
Display advertising
VK Ads and social
Sape and affiliate networks
Retargeting
what a launch takes
Minimal manual work on the marketing side
Share the list of UTM tags to target
Your team shares the structure of ad campaigns and the tags to use for personalization. That is enough to assemble the first advertising segments and scenarios.
List of sources and platforms
UTMs for campaigns, ad groups and creatives
Priority offers, categories or promos
Set up end-to-end personalization around user interest
Gravity Field links the advertising segment to user behavior, the ad creative and on-site scenarios, then reports on performance.
Segmentation by advertising context
Personal banners, content and messages
For Full: product feed and recommendations
Let us personalize your advertising traffic
We will review your UTMs and campaigns and show which scenarios you could launch in Lite or Full.