Articles tagged «Revenue growth»

Three maturity levels of an experimentation culture, five principles without which an A/B test is pointless, and the five barriers that stall experiments in real teams — with what to do about each.

Research Online, Purchase Offline is the revenue your digital work generates in stores and nobody attributes to it. Promo codes, call tracking, offline conversion import and unified customer ID compared, plus a five-step roadmap.

A follow-up to the RecSys Studio article: what to do with an algorithm once it is loaded. How filters and merchandising rules (Include, Exclude, Pin) let you shape your model's output in the interface, in minutes, without retraining.

Push brings the user back, in-app converts them once they are inside. How the two formats complement each other, why in-app is still underused and how to launch a first scenario.

Scarcity signals, social proof, personal triggers, navigation, search, onboarding, checkout, exit intent and first-purchase incentives — nine mechanics you can launch without a development team.