01
Growth strategy
Priority interviews, data structuring and a roadmap built on best practices and an Impact/Effort matrix.
Consulting & service
Managed Service 360
Methodology, expertise and a dedicated team running your personalization program end to end — from strategy and launch through to scale. No extra load on your IT team.
180–600%
ROI within the first year
5–27%
revenue growth for Gravity Field clients
×2
more value from a personalization program
#1 & #2
in the “Personalization” category at ECOM Awards 2024 and 2025
Evidence-based methodology
Three pillars that turn personalization into a predictable result
01
Global best practices
Years of partnership with the global leaders in personalization let us collect and structure best practices across industries and verticals: e-commerce, banking, telecom, marketplaces, fashion and beauty, DIY, e-grocery, pet care and more.
We know which campaigns bring fast results in your particular vertical — and which tests will only cost you time and budget.
02
Program approach
Before the program starts we go through your pain points in detail, mine your analytics for insight and build a roadmap around how your business actually works. We don’t run A/B tests for the sake of A/B tests — every hypothesis goes through multi-factor validation inside the consulting team.
A dedicated team stays with the program at every stage: from data to idea, from idea to launch and scale.
03
Transparent analytics
Readable reports with automatic incremental uplift calculation for conversion, average order value and revenue: you always see how many extra orders Gravity Field brings. Performance of every hypothesis for every segment — in real time, with a forecast of the uplift at scale.
Predictive targeting delivers not the average uplift but the maximum one — from every variation you test.
why it works
Technology and international expertise, working together
We don’t just add expert consulting on top of the technology — we build a complete program approach around what your business needs. It cuts the time-to-market of every campaign and doubles the value of the personalization program.
×2
more value from a personalization program
Six areas of expertise in a single contract
02
Program and campaign management
Our team builds, configures and tests the variations — all you do is approve the launch.
03
Advanced analytics and insights
We bring together platform data, raw event data and data from your own analytics. More insight means sharper hypotheses.
04
Best-in-class technology and partnerships
Partner AI solutions for on-site search and ad copy automation — a ready-made ecosystem inside your program.
05
Engineering and technical consulting
Code, markup, custom metrics, campaigns with complex logic, integrations with third-party vendors — maximum effect at minimum time-to-market.
06
UX/UI design
Designers who work in personalization and conversion optimization every day own the visual experience.
How we work
From roadmap to HADI cycles — how the work is set up
Building the roadmap
We analyse your needs and your backlog of ideas, mine your analytics for insight and layer international expertise on top. The result is a program backlog prioritised on an Impact/Effort matrix — so you see the effect of the platform sooner.
Impact
Effort
High priority
Long-term
Quick wins
Not a priority
Sticky button on mobile
Hero banner auto-allocation
New user onboarding
Product badges
Low-stock messaging
Loyalty program
Shop the Look
Exit-intent pop-up
HADI cycles
A continuous loop of testing hypotheses and applying what you learn: HADI cycles have made new client initiatives several times faster to launch.
HHypothesisA hypothesis grounded in data
AActionAction: the campaign goes live
DDataData: the test results
IInsightInsight for the next cycle
Program communication
Transparent communication in every service package: support over email and a shared chat, task-tracking tools, regular result digests on active campaigns, status calls and business reviews with your product growth manager, webinars and training sessions.
Program stages
The right personalization program for every stage
1
Onboarding: program launch
The start of a program is a take-off: most of the effort goes into the launch. Integration from 2 weeks for standard cases, a personalization strategy and roadmap, the first campaigns live and your team trained.
2
Adoption: reaching payback
We launch a broad set of campaigns that deliver quickly and bring the program to payback within the first months: campaign design, setup and launch, data-driven recommendations, digests and regular review meetings.
3
Business as usual: scaling
The flight itself: we scale what works. Campaigns with complex logic, custom evaluators and metrics, monetisation of top placements, third-party integrations and omnichannel personalization. Hundreds of practices from your vertical plus Gravity Field ML optimisation.
Kick-off meeting
Day 60Onboarding wraps up
Day XFirst campaign live
Day 150Adoption support wraps up
Ongoing program
Technical team
Technical launchContext, scenario, data ingestion
Customer experience QA
Move into testing
Testing and data analysis
Training and planning
Advanced integrationsCRM, SDK, triggered email campaigns
Use-case developmentShort- or long-term involvement through partner services
Business
Business needsAgreeing the relevant KPIs, learning the platform through online resources and ramping up
Use-case designApplying personalization fundamentals, collecting candidate use cases and experimenting during training
Training and planning
Adoption supportWeekly meetings with your CSM, the first use case live, an action plan for hitting the KPIs
Business review
Program managementReviewing progress and campaign performance, advising on usage to hit the KPIs
Onboarding
Adoption
Business as usual
Team and roles
A dedicated team that covers every need of the program
Product Growth Manager
Program lead and your main point of contact: roadmap, on-time campaign launches, metric recommendations, status calls and business reviews.
Campaign Manager
Configures, tests and launches campaigns. Your rapid-response team when something needs an urgent edit or an experiment has to be stopped.
Service Director
Keeps a hand on the pulse and steps in on non-standard questions. Your contact for commercial terms and new projects.
Technical Consultant
Integration, custom solutions, new integrations and platform training.
Under the hood there are designers, engineers, QA and analysts. We organise their work ourselves — you don’t need to allocate extra resources on your side.
Proof
What Managed Service 360 delivers for clients
Real programs run by the Gravity Field dedicated team — with metrics calculated as incremental uplift.
+20%
revenue from personalization
An end-to-end program for the largest DIY retailer in Belarus.
DIY+19.4%
conversion in 3 months
A fast start at the largest marketplace in Kazakhstan.
Marketplace+33%
conversion and +7% revenue
Personalization of the key pages of a fashion brand.
Fashion+6.8%
to online revenue
Smart merchandising for METRO — #1 at ECOM Awards 2024.
E-Grocery−48%
share of ad spend
Personalization of ECCO paid traffic: revenue share from personalization grew from 3.32% to 11.03%.
ECCOFashion
+11.8%
to sales
Personalization for premium electronics retailer re:Store.
ElectronicsAudit of your current personalization
We’ll analyse your site and your data, show the revenue you are leaving on the table and propose the first hypotheses — free and with no strings attached.
Request an auditA demo built around you
We’ll walk through the platform and the methodology on examples from your vertical: which campaigns will pay off fastest for you.
Request a demo