Change banners, promo blocks, content and entire pages to match what your users care about. Omnichannel — on your site, in your app and offline, tied to a single customer ID.
Five levels of content personalization — all inside one platform, with no additional technology to bring in.
Gravity Field improves the user experience and lifts conversion by personalizing every element of the interface. Adapt banners, articles and promo blocks to the interests and specifics of your key segments.
Change the design of buttons, the search bar, menus and other navigation elements, and verify the impact of each change with A/B tests.
Gravity Field lets you change not only individual interface elements, but whole pages. Reorganize content and product blocks, menu blocks and individual categories for maximum personalization and a shorter route to conversion.
That makes the path to a conversion shorter for every key segment.
Gravity Field can add personalized content to bulk and triggered communications: onsite notifications, push and email messages and so on.
This extends the relationship with the customer beyond a single session and reinforces the effect of earlier touchpoints.
Depending on the specifics of your business, content personalization can be used on its own or together with product recommendations.
Gravity Field brings both capabilities together in one platform, with no need to implement additional technology.
Gravity Field lets you build a personalized omnichannel customer journey not only on your site and in your mobile app, but beyond online channels as well.
The platform assigns every user a unique ID, uses it to identify them across all touchpoints, and adapts the interface according to your campaign settings.
We will build a demo scenario on your content and show how a single page works differently for each of your key audiences.