Platform modules

Deliver personalized digital experiences across all channels from a single platform

Personalize every touchpoint with your users at scale, whether in mobile apps, websites, direct marketing campaigns, or even “phygital” interactions in the offline world.


Turn static page content into personalized experiences

Improve your user experience and maximize performance through personalization of any elements of your user interface. Adapt banners, content, promo areas, or visuals to interests and individual preferences of your key audiences. Customize design of your call-to-action buttons, search bar, menu, and other navigation controls, and measure performance impact by Gravity AB-Testing engine.


Personalize the whole App / Web pages

Customize not only specific user interface elements, but even adapt the whole pages or screens for different users. Rearrange the grid of a page, content and product placements, menu items, or categories to delight your users with fully tailored experiences and take them quicker to conversions.

Know more about personalizing full page experiences in our Citilink case study, one of the major Electronic retailers.


Personalize marketing communications

Personalize content in your mass or triggered marketing communications, such as In-App / Web messages, Push, Email, etc. Extent your customer journeys by the most relevant interactions in the right moment of time to maximize performance of the whole journeys.


Combine the power of content and product recommendations

Enrich your highly-tailored experiences with personal product recommendations driven by the cutting-edge machine learning algorithms. Gravity Field brings together the worlds of user experience personalization and AB-testing with the powerful recommendation engine, fully replacing any other point solutions in these areas.


Build the whole unique customer journeys

Create the whole personalized customer journeys for your users omni-channel, throughout your App or Web, marketing campaigns, and even interactions in the offline world. Gravity Field identifies users across all kinds of touchpoints, matching them to their unified customer profiles, and adapts experiences based on the logic you set up in a single platform.  

Other opportunities to grow your business

Audience management

Leverage the full potential of your omnichannel data to swiftly identify real-time audiences and engage with them at a heightened level of granularity.

Effortlessly gather data about your users from various sources and conduct real-time audience analysis.

Embrace the transformative magic of our Predictive Targeting engine, propelling your organization towards data-driven hyper-personalization like never before.

Product recommendations

Achieve unparalleled accuracy in predicting the interests, actions, and purchase behavior of your users through utilization of our cutting-edge and powerful Machine Learning algorithms.

Tailor your product listing pages with precision, effectively manage product bundles, and craft highly targeted product recommendations for every individual user at every stage of their journey, across all communication channels. 

Triggered communications

Manage and personalize your real-time messaging in apps, websites, or outbound marketing campaigns to achieve an unparalleled level of efficiency and engagement.

Exercise precise control and management over triggering and targeting rules of your campaigns, allowing you to experiment seamlessly at scale with the support of our extensive ready-to-use template library.

Deliver highly relevant content to each user at the optimal moment, ensuring a tailored and impactful experience for every individual.

AB-Testing and Optimization

Accelerate the Time-to-Market of your user experience across any channel, and swiftly scale successful initiatives.

Unlock the magic of cutting-edge Machine Learning algorithms to maximize the impact of your experiments in real-time, enabling true data-driven personalization.

Optimize your holistic customer journey by ensuring a seamless and consistent experience, while focusing on enhancing the entire journey, rather than only individual user interface elements.

Sponsored product monetization

Monetize placements in your mobile app or websites by your vendors, suppliers, and merchants.

Refine the sponsored products merchandising logic, placement fees and deliver transparent real-time analytics.

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