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Articles tagged «Web personalization»
AI search for an online store: how to improve on-site search
Why keyword search loses shoppers on job-to-be-done queries, what AI search changes, where it pays off, which metrics to watch and how to launch it without a redesign.
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How to Run a UTM-Targeted Campaign and Cut Your Customer Acquisition Cost
Turn UTM parameters from an analytics label into a personalization trigger: five steps to make the landing page mirror the ad, with a walkthrough in the Gravity Field platform.
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Best Practices for Placing Recommendation Widgets on Your Site
Which recommendation widget to put where — homepage, category listing, product page, cart and account pages — with the algorithm behind each one and what it does for the business.
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9 UX personalisation mechanics for fashion eCommerce that grow revenue
Scarcity signals, social proof, personal triggers, navigation, search, onboarding, checkout, exit intent and first-purchase incentives — nine mechanics you can launch without a development team.
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How to Grow Repeat Sales: 7 Plays from CRM and Onsite Personalization
Seven plays for growing repeat sales — trigger sequences, churn prediction, barrier analysis, frequency, real-time landing pages and cascading communications — each with the numbers it delivered.
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How to Get More Out of Your Ad Budget
Five levers that make paid traffic pay off — without raising the budget: the first 10 seconds, purchase barriers, returning users, recommendations and A/B testing.
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Top personalization mistakes. Part 2
Part two goes deeper into the segmentation options that keep personalization teams from making decisions on averages across the whole audience.
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Top personalization mistakes. Part 1
The most common mistakes companies make with personalization — and what to do about each of them, with real numbers from client tests.
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