Open architecture

Stop compromising between using personalization solutions and your page load speed. Integrate Gravity Field into any of your SPA frameworks, such as React, Vue.js, Angular, Backbone, and others, and run your campaigns and AB-tests at scale without affecting your page's performance.

With Gravity Field, you have the flexibility to onboard various types of customer data from other solutions within your tech stack seamlessly. By using APIs or other channels, you can integrate data from CRM systems, Ad platforms, analytical services, and more, into Gravity Field.  This integration empowers you to enrich your customer profiles with rich data from multiple sources, enabling more precise targeting of valuable users and expanding the performance of your personalization experiences.

Moreover, Gravity Field allows you to leverage the expertise of your internal data science teams. You can import their predictive models or in-house recommendation algorithms directly into the platform. You can then utilize the full power of Gravity Field’s capabilities to target, AB-test, and optimize these internal solutions. This integration extends the the impact of your personalization initiatives even further, driving exceptional results and enhancing customer experience.

Integrating Gravity Field with your CRM marketing and acquisition efforts can significantly enhance their performance and effectiveness. By utilizing customer behavior data captured with Gravity Field, you can create unified customer profiles that provide a comprehensive view of each individual’s interactions and preferences, which empowers you to precisely target your direct marketing campaigns, ensuring your messages and offers resonate with each customer’s specific interests and needs. By utilizing Gravity’s user affinity data, you can also build look-alike audiences in your Ad platforms, expanding your reach to potential customers who share similar characteristics and behaviors with your existing customer base.  By integrating Gravity Field’s data into your analytical systems, you gain deeper insights into the performance of your personalization experiences using custom dashboards, allowing you to optimize your retargeting costs.

Export data in CSV format or export the raw data right from Gravity Field for deeper analytics of your campaigns and audiences.

With Gravity Field's API capabilities, you can securely process sensitive transactional data such as pricing, discounts, billing, loyalty awards, delivery fees, and more, directly from your back-end. This ensures that you maintain complete control over your experiences and sensitive data. By interacting with Gravity Field via API, you can run customized and complex campaigns right from your server, allowing for seamless integration with your internal systems and processes.

Extend your personalization efforts beyond online channels and into the brick-and-mortar world. Our platform allows you to seamlessly integrate personalization into various in-store digital properties, such as digital boards, kiosks, cashier screens, call centers, clienteling gadgets used by your in-store consultants, and more. Identify your customer across all channels, both online and offline. This omnichannel approach enables you to create unified customer profiles that capture their interactions and preferences from various touchpoints. With this holistic view of each customer, you can serve them with the most relevant offers, promotions, and recommendations based on their recent purchases, affinity profiles, or AI predictions.