Capabilities
Maximize impact of your campaigns with AI driven personalization
Find best experience for each audience using AI self-training algorithms and maximize your revenues with just one click
Discover brilliant personalization opportunities hidden in the ocean of data
Discover brilliant personalization opportunities hidden in the ocean of data
Unlock new dimensions of personalization by harnessing the power of our Gravity AI engine. This cutting-edge technology predicts the most successful experience for each audience, ensuring tailored and engaging interactions for every individual user. Moreover, our AI engine is capable of prediciting the performance of an experience for an audience.
Various audiences might react totally different to a certain experience - what works perfectly well for one user, can be disastrous for another. For instance, the same experience may increase revenue for new users while reducing it for returning users, boost AOV for women while deteriorate it for men, plummet conversion rates for B2C customers while skyrocket them for the B2Bs.
Through determining the best experience for each specific audience, the Gravity Predictive Targeting engine unlocks the hidden personalization opportunities based on data, and brings new dimensions to optimization of your personalization and economic impact.
Use Predictive Targeting AI in any communication channel
Use Predictive Targeting AI in any communication channel
Seamlessly integrate the Gravity Predictive Targeting engine across all digital properties and interaction channels, spanning Apps, Website, in-store client devices, in-store kiosks, call centers, and beyond.
Optimize your promotion campaigns, UI / UX hypotheses, visuals, recommendation algorithms, and merchandising rules, tailoring them precisely to meet the unique preferences of each of your key audiences.
Target the right experience to the correct audiences with one click
Target the right experience to the correct audiences with one click
Monitor campaign performance results and predicted uplifts for different audienc using our intuitive interface.e. With just one click, apply AI-recommended targeting rules, leveraging data-driven insights to optimize campagins effectively.
Recieve valuavle recommendations and insights directly to your email, ensuring that you are always up-to-date with the latest optimization possibilities. Stay informed and never miss new personalization oppourtunities by subscribing to Predictive Targeting alerts. Gravity Predictive Targeting engine collects real-time data and notifies business users about novel personalization opportunities right in the platform user interface or via email as soon as statistical significance is achieved.
Know more about Predictive Targeting practical capabilities in our MTS case study
Other opportunities to grow your business
Campaign templates
Minimize Time-to-Market and efforts to implement your campaigns by using Gravity zero-code / low-code tools and our ready-to-use template library. Launch campaigns in just a few clicks by a business user, or engage with your developers to customize code if needed.
Client and Server-side implementation
Enjoy the benefits of a hybrid implementation: launch personalized campaigns on a server or in a browser depending on your business goals or technical requirements.
CMS/Web platform agnostic
Use Gravity Field with any SPA frameworks and integrate it with any of your tech stack solutions using the open API - such as CMS, DMP, CDP, eCommerce platforms, Marketing Automation, Tag Management, or Analytics solutions.
Offline and CRM data enrichment
Combine all the available data about your customers into a unified platform to maximize the personalization impact: import customer data from any sources, whether online or offline, and seamlessly create intricate segmentation rules to precisely categorize users based on their unique characteristics and behaviours. Elevate the predictive targeting capabilities by leveraging the comprehensive customer insights stored in the centralized platform.
Analytics and reporting
Acquire the most accurate and comprehensive data concerning your campaign results through transparent and user-friendly dashboards. Benefit from automated incremental uplifts and statistical significant calculations, enabling you to confidently assess the impact of your initiatives. Analyze AB-test results based on a wide range of standard or custom metrics, while effortlessly segmenting the data to any desired audiences.
