Capabilities
Implement Gravity Field platform both client- and server-side in parallel
Run your personalization campaign both client- and server-side, depending on your business goals or technical requirements, on a single platform
Test hypothesis client-side
with an unparalleled agility
Test hypothesis client-side
with an unparalleled agility
Run your personalization campaigns in the user's browser based on Java Script. Benefit from the agility of client-side implementation to swiftly configure, launch, and test your campaigns and experiences as a business user, with no development team necessary.
Go beyond limits in your experience’s customization and control at server-side
Go beyond limits in your experience’s customization and control at server-side
Empower your developers with full control and customization over personalization experiences using the server-side implementation and API interactions with Gravity Field.
Server-side implementation allows your back-end environment to call personalization experiences before sending pages to user’s browsers or devices, ensuring a safe and controlled interaction with the Gravity Field server via API requests.
- 1) Enhanced page performance and a redcution in “flickering” effects;
- 2) Enhanced Data security by avoidin thee processing confidential information in a browser;
- 3) Seamless integration into your internal technological stack;
- 4) Bypassing in-browser limitations such as Intelligent Tracking Prevention (ITP) or ad blockers;
- 5) Centralized control over App / Web structure and changes by your Tech department;
- 6) Personalization implementation beyond the Web (e.g.,in App, in-store kiosks or digital boards, etc.).
Since server-side personalization resides within your tech stack's backend, thoughtful design and involvement from your development team are required for successful implementation.
Know more about server-side
implementation in the Gravity Field blog
Take full advantage
of the hybrid implementation
Take full advantage
of the hybrid implementation
Hybrid implementations allows you the opportunity to combine the best of both worlds by running your experiences from both client- and server-side in one platform using hybrid implementation.
Experience the ease of launching basic or standard campaigns quickly through our user-friendly client-side platform, while also harnessing the power of server-side implementation for complex and customized campaigns.
Moreover, our server-side implementation proves to be an excellent choice for delivering experiences to Apps, digital boards, and offline properties, providing a seamless omnichannel experience.
With our hybrid implementation flexibility, you can rapidly test multiple hypotheses at the client-side and seamlessly switch successful experiences to the server-side for maximum impact.
Rest assured, our dedicated team of Gravity Field technical consultants will be by your side throughout the entire implementation process, offering expert guidance and optimal approaches tailored to each campaign.
Other opportunities to grow your business
Campaign templates
Minimize Time-to-Market and efforts to implement your campaigns by using Gravity zero-code / low-code tools and our ready-to-use template library. Launch campaigns in just a few clicks by a business user, or engage with your developers to customize code if needed.
Predictive targeting
Maximize your revenues, conversion rates, and average order values in one click: get accurate predictions from the Gravity AI engine about the impact of your campaign on key metrics, and target only the most relevant variations for each audience.
CMS/Web platform agnostic
Use Gravity Field with any SPA frameworks and integrate it with any of your tech stack solutions using the open API - such as CMS, DMP, CDP, eCommerce platforms, Marketing Automation, Tag Management, or Analytics solutions.
Offline and CRM data enrichment
Combine all the available data about your customers into a unified platform to maximize the personalization impact: import customer data from any sources, whether online or offline, and seamlessly create intricate segmentation rules to precisely categorize users based on their unique characteristics and behaviours. Elevate the predictive targeting capabilities by leveraging the comprehensive customer insights stored in the centralized platform.
Analytics and reporting
Acquire the most accurate and comprehensive data concerning your campaign results through transparent and user-friendly dashboards. Benefit from automated incremental uplifts and statistical significant calculations, enabling you to confidently assess the impact of your initiatives. Analyze AB-test results based on a wide range of standard or custom metrics, while effortlessly segmenting the data to any desired audiences.
