Project Stages

Starting each Gravity Field project is akin to the exhilarating take-off of an airplane. We understand that to get your project off the ground, you have to apply the maximum effort upon launching and deliver significant results quickly to prove a return on investment. Therefore, to help you achieve this, we provide comprehensive support to launch a maximum number of personalization campaigns, delivering significant results that make an impact within the first several months. Our customer success package includes strategic support and project management services to ensure a smooth and efficient implementation of your personalization initiatives. By gaining meaningful results in the initial months, you can demonstrate a positive project ROI and set the stage for continued success.

Strategic support includes the development of a personalization program and project roadmap, regular digest reports on active campaigns, as well as regular business review meetings.

As part of the project management, we take responsibility for the execution of the personalization program, including experiences design, the campaign setup and launch, and optimization insights based on data. We are dedicated to providing transparent communication and support via email or chat, regular status calls, and training workshops.

The project’s ongoing phase is similar to the flight at cruising attitude. At this stage, we scale the project and continuously improve the results achieved at the start.

During the ongoing phase, we adhere to the project approach and help you gain more value from the platform continuously. No matter the point of the journey you are currently at, we will always bring fresh and innovative ideas to enhance your personalization efforts and drive growth in your key metrics. We offer hundreds of the world’s best practices for your specific vertical, while the Gravity AI optimization engine will bring solid insights into the performance of these practices for your key audiences.

In the ongoing stage, our services also include personalization program development and project management, but now we immerse ourselves even deeper into customization and analytics. We implement complex campaigns, analyze custom metrics, and offer additional integrations.

During this stage, we help to strengthen the synergy between Gravity’s algorithms and your custom merchandising rules, monetize sponsored placements at premium positions on your pages, integrate the platform to other vendors in your stack, and build the true omnichannel personalization across all touchpoints with your users.