Capabilities
Integrate Gravity Field into any App or Web tech platforms in your stack using the open API
Combine and organize all available customer data in a single platform to generate perfectly personalized experiences
Import customer data from any possible source
Import customer data from any possible source
Capture customer data from all available sources, into Gravity Field and build unified customer profiles to create truly personalized omnichannel experiences.
With Gravity Field you can capture, organize, analyze, and synchronize data from CRM, CDP, DMP, ESP, POS, all in one platform.
Create tailored experiences with laser-focused audiences and targeting rules
Create tailored experiences with laser-focused audiences and targeting rules
Identify your most valuable customers and engage them with highly relevant communications.
Effortlessly create focused audiences by analysing customer behavior across various touchpoints, encompassing both online and offline interactions. Segment audiences based on thier specific customer journey stage, purchase history, loyalty status, and an array of other critical factors.
Share audiences across platforms
and communication channels
Share audiences across platforms
and communication channels
Generate totally seamless and consistent customer journeys across all channels, empowering offline and CRM data
Discover meaningful audiences based on the unified data and share those audiences to any interactive channel and platforms, such as Web / Mobile Web, App, Clienteling gadgets for in-store consultants, call centers, in-store kiosks, and more This enables you to target your campaigns to the ideal audience and most relevant users across all channels.
Extend your personalization into a new dimension using 3rd party DMP data
Extend your personalization into a new dimension using 3rd party DMP data
At Gravity Field, our personalization extends beyond returning customers to include new anonymous users, even without prior information about them. With the integration of 3rd party DMPs (Data Management Platforms), we can capture data from a wide range of external sources, including web analytical tools, social media, ad platforms, and more. This wealth of data is seamlessly onboarded, enabling us to match user IDs and activate them effectively, building personalized experiences right from the very first customer touchpoint.
By utilizing this extensive data and robust personalization capabilities, we can deliver tailored and engaging interactions to both new and returning customers alike.
Gain insights from
audience comparisons
Gain insights from
audience comparisons
Analyze key performance metrics for your audiences, and filter audiences based on certain parameters enabling comparison of them in real-time.
This enables you to pinpoint the ideal audience for each experience, saving you time and efforts on testing.
Unlock incredible data-driven personalization
opportunities with Predictive Targeting AI
Unlock incredible data-driven personalization
opportunities with Predictive Targeting AI
Unlock the magic of AI data-driven personalization to discover the optimal matching experience for each of your key audiences
Gravity Predictive Targeting AI engineis capable of predicting which experience would be the most successful for each audience and even its performance wihtin an audience. Combining this unique capability with unlimited audience data blended from online, offline, CRM, etc. allows you to build a fully, data-driven personalization omnichannel.
Learn more about
predictive targeting
Other opportunities to grow your business
Campaign templates
Minimize Time-to-Market and efforts to implement your campaigns by using Gravity zero-code / low-code tools and our ready-to-use template library. Launch campaigns in just a few clicks by a business user, or engage with your developers to customize code if needed.
Predictive targeting
Maximize your revenues, conversion rates, and average order values in one click: get accurate predictions from the Gravity AI engine about the impact of your campaign on key metrics, and target only the most relevant variations for each audience.
Client and Server-side implementation
Enjoy the benefits of a hybrid implementation: launch personalized campaigns on a server or in a browser depending on your business goals or technical requirements.
CMS/Web platform agnostic
Use Gravity Field with any SPA frameworks and integrate it with any of your tech stack solutions using the open API - such as CMS, DMP, CDP, eCommerce platforms, Marketing Automation, Tag Management, or Analytics solutions.
Analytics and reporting
Acquire the most accurate and comprehensive data concerning your campaign results through transparent and user-friendly dashboards. Benefit from automated incremental uplifts and statistical significant calculations, enabling you to confidently assess the impact of your initiatives. Analyze AB-test results based on a wide range of standard or custom metrics, while effortlessly segmenting the data to any desired audiences.
