Proven methodology

Benefit from the experience of the world’s market leaders: we are happy to share successful personalization cases and the best practices that have yielded outstanding results for companies similar to yours, across various industries worldwide.

Thanks to our global partnership with Dynamic Yield, Gravity Field consulting team has collected and structured an enormous library of the most successful personalization use cases from numerous industries, such as Financial Services, Telecom, Marketplace, Superapp, Fashion & Beauty, Home & DIY, e-Grocery / FoodTech, Pets care, Travel, and many others. We know exactly which personalization campaigns would bring quick wins for your specific industry, and which ones would hardly work for you.

At Gravity Field, the project onboarding stage is a meticulous process where we deep dive into understanding your business objectives, challenges, and marketing dynamics. Our approach is data-driven, and we thoroughly analyze your analytics to uncover valuable insights. Additionally, we draw inspiration from successful experiments conducted by market leaders in your industry.

With this wealth of knowledge, we ideate specific use cases that align with your unique requirements and customer needs. Our team of experts collaborates closely to craft a personalization program and a detailed project roadmap that is tailored to your specific case.

When it comes to running experiments, we do not conduct them merely for the sake of experimenting. Instead, each hypothesis is subjected to multi-faceted validation by our consulting team. This rigorous approach ensures that the experiments are well-designed, strategic, and aligned with your business goals.

Our dedicated customer success team collaborates with you throughout the entirety of the personalization project, from collecting data to use case ideation, execution, analysis, optimization, and scaling.

At Gravity Field, we firmly believe that true project success is a result of a powerful partnership between our cutting-edge technology solution and collaboration with our dedicated consulting and implementation team. We recognize that both components are equally critical in achieving remarkable outcomes for your personalization project.

Get a clear and comprehensive understanding of the revenue generated from personalization at any moment of time. With Gravity Field’s transparent dashboards, you have the ability to automatically track your campaign performance in real-time using any metrics, including conversion rate, average order value, revenue, and more!

Beyond that, optimize your experiences performance endlessly with the Gravity Predictive Targeting AI that discovers the best matches between the running experiences and your audiences and even predicts the impact of connecting those matches together. Our engine goes beyond traditional targeting methods and is capable of discovering the best matches between the running experiences and your specific audiences. It takes advantage of machine learning algorithms to predict the impact of scaling these matches. This allows for world-class optimization and maximizes the impact of your personalization by earning the best uplift possible for each individual audience. You no longer have to settle for average with Gravity Field!