Project Approach

Developing the project roadmap

Planning a personalization program is a comprehensive process that begins with gathering inputs from all aspects of your business. We analyze your challenges and objectives, current experiences backlog, and discover valuable data-driven insights from your analytical systems while leveraging our global personalization expertise and knowledge.

By combining these inputs, we create a backlog or personalization use cases that are tailored to match your specific needs and opportunities. Each case is carefully designed to address specific pain points and unlock growth potential for your business.

To ensure optimal resource allocation, the use cases backlog is then prioritized using the Impact / Effort matrix. This matrix evaluates the potential impact of each use case against the level of effort required for implementation. Prioritizing use cases in this way enables us to focus on high-impact opportunities that can be efficiently executed, delivering measurable results.

This approach allows you to gain results from personalization as fast as possible and optimize your project timeline

HADI Cycles

To maximize profits from personalization while minimizing Time2Market for its implementation, we utilize the HADI cycle approach in our work. This assumes a continuous cycle of testing hypotheses and uses insights gained from AB-testing results for further experience optimization.

By implementing the HADI cycle approach, we managed to reduce Time2Market to launch new experiences for our clients by double or even triple percent on average.

Personalization layers

By managing our personalization projects systematically and leveraging the multi-year global expertise, we help our customers to take their personalization activities to a completely new level.

Our clients team’s usually take on the jobs fromfthe two bottom layers. These include changing and customizing elements of their App or Web pages (banners, buttons, CTAs, etc.) or running basic AB-tests.

Meanwhile, the Gravity Field team focuses on bringing the AB-testing to a new level by continuously discovering insights, developing complicated experiences, optimizing campaigns, and enhancing personalization drastically by exploiting Gravity AI algorithms.

Project communication

Regardless of the consulting service package you are using, we build a transparent and meaningful connection with all of our customers.

We prioritize excellent customer support and open communication. Whenever you have questions or need assistance, you can easily contact us via email or through our working chat for urgent matters. Our responsive team is always willing and ready to provide prompt and helpful answers to your queries.

To keep you informed about the progress of your personalization projects, we provide you with tools to track implementation progress. Additionally, we offer regular reports containing comprehensive campaign results and valuable insights, helping you stay informed and make data-driven decisions.

Our dedicated personalization strategist engages in regular business review calls or meetings to discuss strategic questions and ensure that your personalization program aligns with your evolving business goals.

Moreover, to deepen your understanding of working with the Gravity Field platform, we offer webinars and training workshops.