A clear strategy and transparent communication at every stage of the project.
Roadmap planning starts with collecting input across every level of the business. We review your goals and your existing backlog of ideas, look for insights in your analytics data, and add our international personalization expertise on top. The result is a project backlog prioritized on an Impact / Effort matrix.
This gets you to a measurable effect from the platform faster and sets a realistic project timeline.
To get maximum revenue at minimum time-to-market we work in HADI cycles: a continuous loop of hypothesis testing where the data from every round feeds the next set of campaign improvements.
HADI cycles let us launch new initiatives for our clients several times faster.
Systematic project management and years of expertise help our clients reach a new level of working with Gravity Field. Teams running the platform on their own usually stop at the two lowest levels: changing individual page elements (banner copy, button color, discount size in a popup) and running simple A/B tests. We take A/B testing further through a constant search for insights and custom campaign development, help you configure personalization campaigns properly, and connect your own logic with AI-driven personalization engines.
Whichever service package you choose, communication stays transparent. We answer your questions by email and back you up in a shared working chat when something is urgent. You get tools to track task status and regular emails with results and insights from active campaigns. Strategic topics go to your personalization manager on recurring calls and end-of-period business reviews. And if you want to go deeper into Gravity Field, we give you access to webinars and run training sessions.
A dedicated team supports you throughout the project and covers everything needed to build the ideal customer journey.
The project lead and your main point of contact. Builds your project roadmap and owns its delivery: campaigns launched on time, data-driven recommendations produced and implemented to move your key metrics. Available every day for day-to-day work; strategic topics go to recurring status calls and business reviews.
Configures, tests and launches campaigns. The hands of the project and the rapid-response team when a campaign needs an urgent edit or an experiment has to be stopped.
Keeps track of the project and steps in on complex or non-standard requests. Your main contact for commercial terms, new projects and the strategy for connecting third-party vendors.
Joins at the Gravity Field integration stage and stays your main contact for technical questions and every new integration. Owns the design of custom solutions and advises on implementation details. Runs platform training.
Under the hood a much larger group works on the project: designers, developers, QA engineers and data analysts who rarely appear in your calendar but contribute a great deal to the outcome. In every consulting package we organize their work ourselves, so you never have to think about how it is arranged or allocate extra resources on your side.
Every successful project comes down to how well the Gravity Field team and the team on your side stay in sync. Our main counterparts on the client side are usually a marketer, a product manager and a project manager.
Marketer — owns the long-term marketing strategy that the personalization program is built into.
Product manager — keeps product management consistent across the whole product lifecycle.
Project manager — plans the project and manages resources on the client side.
If you prefer to run the platform yourself, you will also need a frontend developer (campaign templates and campaigns with complex custom logic) and a content manager (campaign setup and launch).
If you want to run campaigns server-side, a full-stack developer needs to join the project.
We build the personalization program around what your business needs at each stage of the project.
The start of a Gravity Field project is like a takeoff: it takes maximum thrust early on to get the project off the ground and show strong results in a short time. We help our clients launch a broad set of campaigns that deliver quickly and bring the project to payback within the first months. That is what our strategic support and project management services are for.
Strategic support covers the personalization strategy and the project roadmap, regular digests on running campaigns, and review meetings at the end of each period.
Project management covers everything needed to execute the strategy and keep communication transparent: design, campaign setup and launch, data-driven recommendations for improving campaigns, email and chat support, recurring status calls and training.
Ongoing work is the flight itself. At this stage we scale the project with confidence and improve on the results achieved at launch.
We stay with the same project approach and help you get more value from the platform continuously. Wherever you are on the journey, we will tell you what else can be used and optimized to move your key metrics. We bring hundreds of global best practices for your specific vertical, and Gravity Field machine learning optimization knows exactly how effective each of them is for dozens of segments and sub-segments of your audience.
At this stage our services still include building the personalization program and managing the project, but we go deeper into web development and analytics: campaigns with complex logic, custom evaluators and custom metrics.
We help you combine our algorithms with your merchandising rules, monetize prime placements on your site and app, integrate the platform with third-party vendors, and build omnichannel personalization across every touchpoint with your users.
Let's talk through your goals and show how the Gravity Field project approach brings a project to payback within the first months.