Consulting services

Services and expertise

The services we use to build the ideal journey for your customers.

why it works

Technology and international expertise, combined

Our projects succeed on one principle: best-in-class technology paired with international expertise in personalization.

We do not simply add expert advice on top of the platform — we build an end-to-end project approach around the needs of your business.

That approach cuts the time-to-market of your campaigns and delivers 2× more value from your personalization project.

×2

more value from your personalization project

what we do

Six areas of Gravity Field expertise

From personalization strategy to development and design — a dedicated team covers the whole project, end to end.

Personalization strategy

Every successful personalization project starts with a carefully designed strategy. Ours is built on three inputs: the needs of your company, the data in your analytics systems and our years of expertise. At project kickoff a business development manager runs an interview with you to understand your priorities and define the key metrics; an analyst then prepares and structures the required data, and a personalization manager builds the project roadmap from that data, global best practices and an Impact/Effort matrix.

Project and campaign management

The Gravity Field interface is straightforward enough for your own team to start executing the strategy right away. At the same time, we are always ready to run the project with you: building, configuring and testing variations. Your people never have to dive into implementation details — all we need from your side is the final approval to launch a campaign.

Advanced analytics and insights

To understand the behavioral patterns of your audience in depth, we offer an advanced analytics service. We collect and structure not only the data from the Gravity Field interface, but also raw event data and data from your own analytics systems. The more insights we find, the sharper the hypotheses — and the bigger the effect you get from the platform.

Best-in-class technology and partnerships

Beyond Gravity Field itself, we bring the best technology into the project through our partner network. Our AI-engine solutions, for example, let you improve the performance of onsite search and automate work with ad copy.

Development and technical consulting

We support our clients at every stage of working with Gravity Field: from integration into a website or an app to campaign development and connecting third-party solutions. We write the code for you, handle the front-end markup, set up custom metrics, build campaigns with complex logic and integrate the platform with other vendors. You get the maximum effect from the project at minimum time-to-market.

Experience Design

The visual experience of your website or app users matters to us, so we are glad to put our best UX designers on your project. Our designers work in personalization and conversion optimization day to day, and always bring the years of Stellar expertise into their creative decisions.

Let us build the ideal customer journey for you

We will go through your goals and show how the combination of Gravity Field technology and expertise speeds up campaign launches and increases the value of the project.

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