Market leaders across every vertical

“Having become a fully digital company, we are visionaries of data-driven customer communications. We are implementing this cutting-edge technology to perfect our customers’ experiences. The best way to transform a vision into reality is to rely on an AI-based personalization approach, customer data analytics, and unified customer profiles across channels. The Gravity Field platform helps us to execute that strategy. Thanks to the Gravity Field team, we successfully increased the number of our digital product customers and attracted them to join our ecosystem.”

“Apparently, in the 2020s you are barely capable of attracting customers with ordinary, template product recommendations. What is vital now is a holistic and personalized approach to each audience or ‘persona’, as well as the agility to put that approach live quickly. I am confident this was fully achieved by the harmonious work of the artificial intelligence of the Gravity Field algorithms and the ‘natural’ intelligence of our team.”

“Our aspiration is to create a truly groundbreaking, fully personalized customer experience. As we continuously expand our assortment to millions of SKUs, personalization becomes vital to help customers discover and purchase what they are looking for. The Gravity Field platform has not only met but exceeded our expectations, providing a solid solution for personalization. The Gravity Field team are a group of professionals with deep expertise in personalization, and they collaborated seamlessly with our internal team.”

“Thanks to the expertise of the Gravity Field team, we were able to implement personalized product recommendations in an extremely agile fashion. The platform allows for complete control over the personalization approach, enabling personalization of both the product recommendations and the recommendation strategy itself. It provides key insights into which recommendation algorithm or merchandising rule should be applied to which users. For instance, on a product detail page the engine would display a promo offer widget for bargain hunters, whereas for other users an approach of recommending similar products would be used instead.”

“Relying on close collaboration with the Gravity Field team, we increased our number of purchases by 63% within just two days — thanks to both the machine learning engine of the platform and the team’s expertise in the best personalization practices from around the world. I would like to highlight the high professionalism of the team as well as their creative approach to implementing the campaigns we planned. We are happy to keep exploring the other capabilities of the platform.”

“The main goal of our company is to enable our customers to find and purchase everything they need for construction or home improvement in a single store. With the help of Gravity Field we managed to make the buying journey as simple and fast as possible: machine learning recommendation algorithms offer the most relevant products for each customer, dynamic allocation improves navigation across product categories, and predictive targeting saves us time and money when testing hypotheses.”