Enterprise-grade personalization for market leaders who value scalability, performance, and security
Breadth of enterprise capabilities
Large enterprises comes with unique requirements for their personalization and experience optimization platforms. Gravity Field is committed to providing reliable solutions to fully meet those high expectations.
Role-based access management
With Gravity Field you can manage the access permissions of each team member based on their role.
Using Gravity Field, you are equipped to effortlessly arrange your personalization project’s workflow. This is efficiently achieved by templatizing, previewing and QA’ing experiences, managing product feeds, logging user activity, sharing data ac all of your digital properties, and much more.
High page load performance
Optimize the performance of your App or Web while still leveraging its powerful personalization capabilities. The server-side API-based implementation allows you to call personalization experiences from your back-end environment, enabling seamless integration with Single Page Applications (SPAs), custom Content Delivery Networks (CDNs), and other technologies, allowing you to strike the perfect balance between personalization and performance.
Deep reporting and transparent analytics
Take better control of your personalization performance by tracking custom metrics, configuring attribution rules, and integrating Gravity Field into your BI solutions.
Top-notch confidentiality and privacy
Run your personalization projects in full compliance with international standards of security and personal data protection, such as GDPR or CCPA. Manage your API keys, log activity stream, and use multi-factor authentication.
App or Web platform agnostic
Implement Gravity Field into any technical stack and integrate it into numerous technical solutions using Webhooks or API.
Manage your role-based access permissions
Streamline the workflows of all of your teammates engaged in the personalization project using role-based permissions at Gravity Field. Grant access to certain features, such as campaigns and experiences creation, view, edit by a business user or code edit, publish, and admin rights, depending on the role and tasks of each stakeholder.
We empower you to track all of the actions executed on the campaigns by the detailed logging interface. Monitor which variations, experiences, code, content, and other pieces were altered, when, and by whom.
Ensure the full transparency of your personalization workflows.
Run your personalization based on a fully secure and reliable technological platform
Dedicated security manager
To collaborate with your internal security department
Cyber security team
To protect your most important data
Local server infrastructure
To store your customer's data
Log into platform safely and secure
Integrate Gravity Field into your corporate authentication policies and solutions.
Implement single sign-on (SSO) through SAML 2.0 or OIDC supported by major authentication providers, including Okta and Active Directory.
Make sure cookies are not collected without the user’s consent
Ensure full GDPR compliance while running your personalization with Gravity's “No Consent - No Cookie” solution. Let the platform automatically block user activity tracking until consent is granted.
However, you can still run some (session-based) personalization and experience optimization by using the anonymous contextual data for the “opt-outers”.
Take advantage of unlimited integration capabilities into your tech stack
Apply Gravity Field’s open architecture capabilities and API connectivity to integrate the platform in to any technological solutions you are running in your technology stack, whether eCommerce platforms, CMS, CDP, DMP, Marketing automation platforms, Tag management systems, Analytical solutions, and many more.